Content Where Every Piece Has a Job
Most content calendars are a list of topics. Ours states, next to each item, which buyer it targets, which stage it serves, and what it is meant to produce.
If a piece cannot answer those three questions, it does not get written.
Publishing Is Not a Strategy
Teams measure output because output is easy to count. Twelve posts shipped feels like progress until the quarterly review asks what they produced.
The gap is almost always at the bottom of the funnel. Companies publish awareness content because it is comfortable to write, then wonder why the pipeline number stays flat.
Buyers ready to spend are searching for comparisons, alternatives and pricing. That is where the shortest path to revenue sits.
What Is Included
The Content Mix We Build
| Stage | Asset types | What it does |
|---|---|---|
| Decision | Comparison pages, alternatives pages, pricing pages, integration pages | Captures buyers already choosing between vendors |
| Consideration | Use case guides, buyer guides, product-led tutorials, case studies | Moves a researching buyer toward a shortlist |
| Awareness | Category guides, original research, opinion pieces | Builds category authority and earns links |
How It Works
Month 1. ICP, messaging, keyword universe, competitor gap analysis and the first 90-day calendar.
Every sprint. Briefs, drafts, your inline comments, revision, publishing. Two-week cycles with fixed delivery days.
Every month. Performance review covering rankings, sessions, leads and pipeline, plus what changes next sprint.
Who This Is For
Overall, this is right when you want content tied to pipeline and reviewed by one accountable person, and wrong when you need cheap bulk articles.
Pricing
Content marketing sits inside every plan, from $399 a month. Volume, funnel coverage and refresh cadence scale by tier.
FAQ
1. How many posts a month do we need?
Enough to cover a cluster inside a quarter, usually eight to sixteen for a first program. Run your own number in the Content Velocity Planner.
2. Do you interview our subject matter experts?
Yes, for technical categories. One 30-minute call usually supplies enough detail for three or four pieces.
3. Who owns the content?
You do, from the day it ships. There is no license, and nothing is withheld if the engagement ends.
4. Can you work inside our existing calendar?
Yes. We audit what is planned, keep what has a clear job, and replace what does not.
5. Do you cover case studies and customer stories?
Yes, as an add-on. They need customer access, so we scope them separately.
See Which Pages Are Missing
Book a free 30-minute GTM audit and get the bottom-funnel gap list for your category.