Pages Written to Convert, Not to Describe
Most SaaS homepages explain what the product is. Buyers arrive knowing that already, because they clicked a comparison page to get there.
What they need is the reason to pick you over the other tab they have open.
Design First, Words Later
Copy written to fill a layout is copy written backwards. The section exists, so someone writes a headline to fit it, and the page ends up saying nothing in a well-spaced way.
The second failure is the objection gap. Sales handles the same four objections on every call, and none of them appear anywhere on the site.
Pages that convert answer those objections before the form.
What Is Included
Pages We Write
| Page | What it has to do |
|---|---|
| Homepage | Say what you do, who for, and why you over the alternative, above the fold |
| Product page | Connect one capability to one outcome the buyer already wants |
| Solution page | Speak to a role or industry in their own language |
| Pricing page | Remove the fear of a hidden cost and make the tier choice obvious |
| Comparison landing page | Win the buyer already comparing you to one named competitor |
| Campaign landing page | Match the ad promise and remove every other exit |
How It Works
Week 1. Sales call review, objection inventory, and a look at what your current pages measure.
Week 2. Architecture and headline directions, reviewed with you before full drafting.
Weeks 3 to 4. Full copy drafted, revised once, then handed over mapped to sections.
Who This Is For
Overall, this is right when the visitors are qualified and the page is losing them, and wrong when the page barely gets visitors to lose.
Pricing
Quoted per project. A standard scope covers the homepage, up to six product or solution pages, and two landing pages.
FAQ
1. Do you design the pages too?
No. We write the copy and map it to sections. We can recommend designers who work well from that format.
2. Can you work with our existing design?
Yes. We write to the section structure you have, and flag the two or three places where the layout is fighting the message.
3. How do you know which objections matter?
We listen to recorded sales calls where possible, and interview whoever handles the most demos where not.
4. Do you run A/B tests?
We write variants for testing and read the results with you. Running the test platform stays on your side.
Traffic Arriving and Nobody Converting?
Book a free 30-minute GTM audit and we will name the three sections costing you the most.