Free Tool · B2B SaaS

AI Search Visibility Scorecard

Ten checks that decide whether an answer engine can find, parse and cite your content. Score each one honestly and get a readiness score out of 100. Transparent scoring, no email.

1. Do your key pages answer the main question in the first 60 words?

Answer engines lift the opening block, not the conclusion

2. Is Organization, Product and FAQ schema present and valid?

Check in Google Rich Results Test

3. Do you publish comparison and alternatives pages naming competitors?

These are the pages assistants pull from when shortlisting

4. Are your statistics dated and attributed to a named source?

Undated claims get skipped in favor of dated ones

5. Does your site appear on third-party listicles for your category?

Assistants cite roundups heavily

6. Are AI crawlers allowed in your robots file and not blocked by your firewall?

Check for GPTBot, PerplexityBot and ClaudeBot rules

7. Is your core content in HTML rather than inside images or JavaScript?

If it needs rendering, it may not be read

8. Do articles carry a named author with a real bio and credentials?

Attribution supports the trust signals assistants weigh

9. Is your key content refreshed within the last 12 months?

Freshness affects which source gets chosen

10. Do you have FAQ blocks answering the questions buyers actually ask?

Question-shaped content matches prompt-shaped queries

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Readiness score / 100

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Readiness band

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Weakest area

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Highest-value fix

Nothing is stored and nothing is sent to a server. No email required.

What Is AI Search Visibility

AI search visibility is how often an answer engine names your brand and cites your pages when a buyer asks a question in your category. It depends on being findable, parseable and quotable, in that order.

Ranking well helps, because assistants draw heavily on pages that already rank. It is not sufficient on its own, since a page that buries its answer in paragraph nine rarely gets quoted.

How This Scorecard Works

The formula: Question score = 0 for No, 1 for Partly, 2 for Yes Raw score = sum of all ten question scores, max 20 Readiness score = raw score x 5, out of 100 Weakest area = lowest-scoring question, by category label Quick win = lowest-scoring question with the smallest effort weight

Effort weights are fixed per question. Schema, robots access and answer blocks carry low effort weights, while third-party listicle presence carries a high one.

Score Bands

Score	Band	What it means
80 to 100	Ready	Assistants can find, parse and cite you. Work on third-party presence next
60 to 79	Close	The foundation is there. Structural fixes will move you quickly
40 to 59	Partial	You are visible in search but hard to quote. Start with answer blocks and schema
Under 40	Invisible	Assistants are naming your competitors. Begin with crawler access and comparison pages

How to Raise Your Score

Lead With the AnswerPut a direct, self-contained answer in the first 60 words of every section.

Ship the SchemaOrganization, Product and FAQ markup are a single afternoon of work and move several checks at once.

Publish the Comparison PagesAssistants shortlist vendors from pages that compare vendors.

Date Every StatisticA dated, sourced number gets chosen over an undated one.

Get Named on Third-Party RoundupsThese pages are cited constantly, and appearing on them is the slowest but highest-value fix.

Frequently Asked Questions

1. How do I get my brand mentioned by ChatGPT?

Be present on the pages assistants cite. That means ranking pages of your own, plus mentions on third-party roundups and review sites in your category.

2. Does blocking AI crawlers hurt visibility?

Yes, for engines that respect the directive and fetch live pages. Check your robots file and your firewall rules before assuming you are open.

3. Is this score a prediction?

No. It measures readiness, not outcomes. Actual citation behavior varies by model and changes without notice.

4. How often should I rerun this?

Quarterly, or after any significant site change. Freshness and structure both drift over time.

5. Does schema really affect AI answers?

It removes ambiguity about what your company is and what it sells, which makes citation more likely. Treat it as necessary rather than sufficient.